The conversation revolution
The social media has overturn the old marketing thinking. When you today read Bernbach’s words:
“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”
it’s maybe more true than ever. The rules has changed. The old way of marketing is becoming more and more obsolete because of the birth of digital social media, conversationmarketing and the disrupted medialandscape.
The fact is that people have changed. And people are consumers. Consumers are fans. And the fans are fans as long as you see them, listen to them and talk to them. They are your associates of your brand. Marketing and communication is joining forces and the things we formerly took for granted is up for grabs.
If the sixties initiated the creative revolution we now live in the midst of the conversation revolution.
4 comments
I agree with you that conversation is a key. As is collaboration.
However, the Bernbach quote is still a one way street. Its about getting people to believe you, to listen to you. Nothing in there about conversation, just getting a better, softer more flexible megaphone.
But you will never have engaging conversations if your basic point of departure, your first point in the chain, your corner stone, is to define me as “consumer”. I am more complex, more fickle, more contradictory than that.
@mark: my belief is to stop define you as a consumer and me as a seller and start to define us as collaborators of the brand.
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[...] I rest my case. We’re in the conversation revolution. [...]
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